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IDEA's Leadership Team


Genie Z. Laborde, Ph.D.
Genie Z. Laborde, Ph.D.
Founder

    Genie Z. Laborde started the firm which is now International Dialogue Education Associates in 1980 to train business people in new and powerful communication skills.  This led to her acclaimed book, Influencing with Integrity, which has sold 200,000 copies in five languages.  To enhance the training she produced the “Influencing Skills” video series in the mid-1980s.  Chase Manhattan Bank was the first customer for the new program.  Other corporations, such as Eastman Kodak, IBM, FPL, Sprint, and Dell Computers followed.  The 21st century saw Dr. Laborde produce the innovative E-Learning course, 3-MINUTE STEPS TO INFLUENCING WITH INTEGRITY.  Genie Z. Laborde holds a PhD in Confluent Education from the University of California at Santa Barbara.  more


Mike Hulme
Mike Hulme
Vice President, Marketing & Sales, Business Development

    Mike Hulme joined IDEA after 5 years as cofounder of an Enterprise Compliance Software startup that has a successful client in the Bank of the West. Mike also currently develops and runs several websites in his e-commerce business with his wife in his spare time. Prior to that Mike was at Zilog Semiconductors for twelve years. He held positions of VP Licensing and Alliances and Director of the Zilog Communications Business Unit. Before ZiLOG Mike was at Harris Semiconductor for five years as Director of the Microprocessor Product Line. He was also at TI for ten years in both sales and marketing of microprocessor, controller and memory component products in the US, France and the United Kingdom. Mike graduated from Imperial College in London University and has a Physics BCS Honors degree. 

 
George Griffin
George Griffin
Syntony Publishing, Inc.  Founder

     George Griffin is Founder and owner of Syntony Publishing, Inc.  A graduate of Stanford University, George Griffin founded Syntony in 1983 and has continued to guide its expansion into new media since that time.  Originally established to publish materials for the seminars of Grinder Laborde Hill partnership, Syntony has continued to flourish and move into video production as the partnership morphed into IDEA.  Syntony’s products now support the E-Learning program, THREE-MINUTE STEPS TO INFLUENCING WITH INTEGRITY with its publication of The 21st Century’s Seven League Boots.  Syntony regularly publishes quality custom products for Chase Manhattan Bank, FPL, Sprint, IBM, and other major corporations.
     

 
Steve Apple
Steve Apple
Manager, Syntony Publishing, Inc.

     Steve Apple started working at Syntony Publishing in 1985 as a temporary “Packer and Shipper”.  A willingness to “pitch in” wherever needed led to assumption of more duties, and in 1987 George Griffin, founder of Syntony Publishing sent Steve to Dan Poynter’s world famous intensive Publishers Workshop, covering all aspects of book publishing.  Since then Steve has handled most of the day-to-day operations of Syntony Publishing.  He has continued his publishing education with BookBuilders West. 
     Steve is married with three children and is an active musician in the San Francisco Bay Area.


 
Eddie Reynolds
Eddie Reynolds
Vice President for Training

     Eddie Reynolds is an I.D.E.A. master trainer and a certified professional trainer with twenty years of experience with IBM in education, information technology, administration and marketing. He has outstanding technical and presentation skills as a result of experience as a demonstrator, presenter, instructor, project manager,  and systems engineer.  
     Eddie has demonstrated a unique ability to work effectively with all levels of employees and customers. He has in-depth awareness on building customer relationships and of multicultural issues. Eddie holds a Masters in Management Information Science from North Carolina Central University in Durham and a Bachelor of Science in Management Information Systems from the University of Maryland in College Park.




Lynn Douglas
Lynn Douglas
Director of Operations

     After a long and successful career in banking, Lynn Douglas joined the staff of IDEA in 1994 as Director of Operations.  Earlier she was appointed one of the first female vice presidents in the auditing department of Chase Manhattan Bank.  There Lynn Douglas worked directly for the vice president of auditing as a trouble shooter and problem solver.  Later she became a consultant with Citibank in a new credit card program.  At IDEA she assists Genie as a faculty member for the demanding Advanced Training and is in charge of quality control of the 48 IDEA Master Trainers.


Tracy Labofrde
Tracy Laborde
Board Member

     Tracy Laborde brings 30 years of business experience to his position on the IDEA Board.  A graduate of Louisiana State University and the Banking Institute, his business career began as a branch Manager of Hibernia National Bank in New Orleans.  He segued to CEO of IDEA for eight years.  After bringing to IDEA policies which doubled, tripled, then quadrupled its previous gross income, Tracy Laborde returned to his birthplace, New Orleans, and bought a company which he renamed Laborde Marine and which he presently runs.  This position gives him the time to contribute ideas and banking know-how to the board decisions on new directions for IDEA.


Beverly Fertig
Beverly Fertig
Director of Business Performance

     Beverly Fertig, an IDEA Master Trainer, has experience with Fortune 500 companies, mid sized companies and not-for-profit organizations.  These include Eastman Kodak, Sprint, Chase Manhattan Bank, Charter One Bank, and the New York Special Olympics.  Some of her titles were Academic Dean, Account Representative, Vice President of Training and Development, and Retail Sales Training Manager.  Beverly is skilled at designing and delivering training and development to drive business plans, and she has extensive experience in delivering customized training solutions which have led to increases in both sales and customer satisfaction.  Beverly holds degrees from Wittenberg University in Springfield, Ohio, and Miami University in Oxford, Ohio.


Janell Alves Anderson
Migrant Parent Education Program Coordinator
Janell has worked for manufacturing and high-tech corporations in Finance, Information Technology and Human Resources.  She has provided coaching and soft skills training to corporate clients since 1997.  Janell has an MBA in Marketing and a Master of Arts in Industrial/Organizational Psychology.   In addition to being an IDEA trainer, she is the IWI coordinator for the Migrant Parent Education program.

 
 

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